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Ready to sell in the US?

We help global B2B software companies expand smarter.

Founder of Apex Clarity Alina East

Expanding into the U.S.?
Let’s make it happen.

Hi, I’m Alina, founder of Apex Clarity. When I first moved from Europe to the U.S., everything felt bigger, louder, and full of possibilities. The culture, the economy, and especially the way business worked – it was all so different. With so many choices, competition is fierce. But does that mean you should shy away from selling your product here? Absolutely not! The U.S. market is massive, and there’s plenty of room for companies like yours to make their mark.

I’ve helped tech businesses grow both internationally and in the U.S., so I know what it takes to succeed here. If your business has a strong presence in your local market and happy customers who love your product, now is the perfect time to keep growing.

Let’s connect for a free consultation and explore how my team can help you win in the U.S. market!

Taking Your Business to the Big League

Differentiate Your Product

Chances are, your competitors are already selling similar products in the U.S. You can’t just say you’re cheaper, better, or more efficient – that won’t cut it. You need a clear, proven competitive advantage that your customers (not just you) actually care about. And it has to be something your competitors can’t easily copy. 

Communicate Your Value

Still describing your product as “revolutionizing your industry,” “offering seamless integration,” or “empowering businesses”? Cut the buzzwords. Customers don’t buy jargon – they buy real solutions to real problems. Tell them exactly what you do, why it matters, and why your product is the best choice for them. 

Have an Outreach Plan

Your local network helped you grow at home, but word-of-mouth might not carry over to the U.S. Maybe you’ve tried LinkedIn outreach, email, or attended a U.S. conference, but still didn’t gain traction. A scattered approach won’t work. You need a focused, personalized strategy to reach the right customers.

"Okay, that sounds interesting, but how exactly can you help?"

If you're a B2B software company looking to expand into the U.S., here is how we can work together: 

Sales Foundation

 

 

 

For companies seeking a clear strategy, market insights, and a tailored go-to-market plan for U.S. expansion before making major sales investments.

Core GTM Strategy for

U.S. Market Entry 

Full-Scale Readiness

 

 

 

For companies ready to take action. Your product is solid, but you need a strategic sales approach and the right tools to gain early traction in the U.S.

Strategic Foundations + Executional Excellence

Market Domination

 

 

 

For companies looking for a growth leader to work alongside their team to provide hands-on support and connections to scale in the U.S.

Extensive Execution +

Growth Leadership

What Companies Say About Us

Telliscope

(Market Intelligence)

“Alina provided us with very useful feedback that helped elevate our message and connect with our target audience. She brings her wealth of experience to each conversation and generously shares her insights with energy and passion - a real pleasure working with her!“

 

Mellena Haile,

Founder & Managing Director

Onilab

(B2B Ecommerce)

“Alina was amazing in helping our e-commerce business break into new markets. She used social media and email marketing to boost our revenue by 30% in under 14 months. Her sales and marketing strategies made a huge difference for our business growth across the target regions.“

Art Malkovich,

Founder & CEO

Telma AI

(Conversational AI)

“Alina helped us improve our customer journey, many aspects of our webpage, our main sales presentation, various one-pagers, our presentations dedicated to specific business verticals, our digital marketing strategy, and our online sales funnel. We’re grateful for her guidance and inputs. “

Kuba Krchak,

Executive Director

Free US Market Entry Guide
US market entry service
Free US Market Entry Guide

Free U.S. Market Entry Guide

A comprehensive guide to help you navigate the essentials of expanding your business into the U.S. market.

Blog

Our blog gives you practical, no-fluff insights on selling, positioning, and scaling in the U.S. We cover what works (and what doesn’t), so you can avoid costly mistakes and gain traction faster. 

Why Your International Sales Strategy Won’t Work in the U.S., and How to Fix It

The Harsh Truth: Why U.S. Buyers Ignore Your Sales Deck

How to Price Your Product for the U.S. Without Undervaluing Yourself

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